Digital Marketing (Digital Marketing) is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving manner. Digital marketing includes many technologies and practices in Internet marketing (Internet marketing), but its scope is more extensive, and it includes many other communication channels that do not require the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as: mobile phones, SMS / MMS, display / banner advertising, and digital outdoor advertising. Digital marketing is not only a revolution in technology, but also a deeper revolution in ideas. It is targeted marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless transactions, and customer engagement camps.
The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology, and digital interactive media to achieve marketing goals. Digital marketing will use advanced computer network technology as much as possible to seek new market development and new consumer exploration in the most efficient and cost-effective way.
Digital marketing is a high-level marketing activity based on a clear database object through digital multimedia channels such as digital media channels such as telephone, SMS, email, e-fax, and network platforms to achieve precise marketing, quantifiable marketing effects, and data .
Digital marketing was previously seen as an independent form of marketing in a particular field, but since it provides the same means of communicating with the audience (only in digital form), it has been often seen as being able to involve a great deal since 2003 Marketing in most traditional marketing areas (such as direct marketing).
Because of the virtual nature of the digital network, the core of digital marketing is to solve the problem of user trust. How to make consumers trust the corporate brand and products is the core key. Practice has proved that the model of corporate brand "news hookup", which was first proposed by well-known corporate brand promotion agencies and brand hookups, was established in 2003 to solve this problem well. The so-called corporate news hookup, through "news", has multiple perspectives and multiple Promote companies, products or people at different levels to attract public attention and interest. Combining various digital platforms, corporate newscasts have many advantages such as fast spread, wide influence, and long-term effects. The precise corporate news network operated by Brand Hookup can change the information from "focus" to "memory point", and then generate "selling points", which can bring positive effects and value to the company in the short and long term. The fundamental of marketing is to let the brand go deep into the minds of consumers, let consumers know the brand, understand the brand, trust the brand and finally rely on the brand.
In the digital economy era, traditional enterprises must pay attention to digital marketing as an important aspect when realizing digitization, transform marketing ideas, models, and strategies that could not meet the needs, and realize new marketing methods. Along with digital management and manufacturing, digital marketing, as a hot spot, will become one of the three important components of a digital enterprise. Generally speaking, in a fully competitive market, companies can only get normal profits. If they want to get excess profits, they must innovate. Innovation is a new combination of factors of production. In terms of economics, it includes not only technological innovation but also marketing innovation. Among them, digital marketing is a typical thing of innovation.
Digital marketing is not only a revolution in technology, but also a deeper revolution in ideas. It is a combination of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless transactions, and customer-participatory marketing. Digital marketing has given new meaning to the marketing mix. Its functions include information exchange, online purchase, online publishing, electronic money, online advertising, and corporate public relations. It is the main marketing method and development trend of enterprises in the digital economy era. Digital marketing has the following characteristics: